The creator of these computers needed a name and logo to start branding the computers that he had been building. I landed on “Overt” to alude to the brand’s boldness. I designed an aggressive logo to appeal to the primarily young and male market. The logo also had to be simple and distinctive enough to engrave on the cases. The color gradient is representative of the signature colors the computer fans are programmed to glow in. I also executed the product photography to be used in ads and online shop.