Fumi is a passion project for myself to create fun illustrations in order to promote products and the brand as a whole. I have progressively grown the Instagram account to 75,000+ followers. The theme is based around the dichotomy of the two mascots doing fun, youthful, and troublemaking activities together. The artwork serves to be nostalgic of being a young person in the late 90’s and early 2000’s. The most popular series is my “Sunday Fumies” comics, in homage to the old Sunday Funnies. The artwork created to promote the brand has been made through illustration, photo manipulation, and collage methods. I also created a website that fits the brand’s specific style to sell the products: fumiwrld.com