This project was a rebranding of Mac Nut, a company that produces macadamia nut oil. Their name would remain the same, but they wanted to reinvent their look. The desired look was one that was natural, simple, and paid homage to their New Zealand roots. To reach this desired outcome I decided to use native inspired graphic elements such as the dots and the zig zag lines across both the new logo and label. The dots in the logo serve to represent their roots and the golden droplets of premium macadamia oil that they sell.